For the second year in a row, Purdue University is the only university selected by Fast Company as one of its “Brands That Matter,” a list honoring companies and organizations for communicating their brand’s mission and ideals with intention and authenticity. One of only 13 two-time honorees, Purdue shares this year’s honor with internationally recognized brands like Nike, Salesforce.org and Fender.

The only university chosen as a Fast Company Magazine “Brand That Matters” and the first and only university selected to speak at Google Marketing Live 2022, Purdue University is making waves for more than providing a transformative, accessible education. The Purdue Marketing and Communications team, with Ethan Braden, executive vice president and chief marketing and communications officer for Purdue University and Purdue Global, strives to share the world-changing work of the Purdue community through methods just as impressive as the work itself, efforts earning over 1 million followers across its digital platforms and more YouTube views in both 2020 and 2021 than five peers combined.

Remote workers seeking inspiration and community may find their answer on a college campus with all the connections, activities, food and diversity it has to offer.

Dakota, a 4-year-old French bulldog from Justin, Texas, has pushed the boundaries of what it means to be humanity’s best friend. She developed a glioma, a form of brain tumor that is particularly dangerous to both canines and humans. By working with veterinary scientists at Purdue University, Dakota received treatment for her cancer while also contributing to cancer research that may benefit both humans and canines.

Purdue University has been named one of Fast Company’s “Brands That Matter,” a list honoring companies and organizations that give people compelling reasons to care about them, offer inspiration for others to buy in, and authentically communicate their mission and ideals, according to Fast Company editors, who judged each brand on relevancy, cultural impact, ingenuity and business impact.

During the early stages of the American civil rights movement and well before the landmark Brown v. Board of Education decision, sisters Winifred and Frieda Parker were leading the effort to integrate student housing on Purdue’s campus and across Indiana. “Like Neil Armstrong or Amelia Earhart, Winifred and Frieda Parker are heroic Purdue icons, and it’s my hope that these facilities and the exhibits within them will help amplify their role in the American story,” says Renee Thomas, Purdue’s associate vice provost for diversity and inclusion.

Asked to reflect on her 44 years at Purdue, Nancy Decker doesn’t cite the projects she completed or university rankings. Instead, her story unfolds as a series of relationships built on a common commitment to the Boilermaker spirit.

A drag sail developed at Purdue University to pull launch vehicles in space back to Earth is scheduled to undergo a test launch on Thursday (Sept. 2). The mission, set to take off from Vandenberg Space Force Base in California, will evaluate how well the prototype helps its vehicle deorbit from space after mission completion. A livestream of the launch will be available through Everyday Astronaut.

A labyrinthian network of blood vessels helps to maintain normal health by protecting the human brain from foreign contaminants. Unfortunately, this natural protection comes with a cost: While the maze keeps the brain safe, it is also an obstacle when treating brain damage or disease.

With over 2 million podcasts (and over 48 million episodes) currently available online, the creators of “My Constitution” knew they would have to make something special. The result is a blend of academic rigor and creative storytelling designed to be both informative and interesting.

Improving Alzheimer’s disease treatments, understanding how brain trauma can lead to heart dysfunction and advancing K-12 STEM education are some of the research projects representing six Purdue University faculty who have been named U.S. Fulbright Faculty Scholars.

Undergraduates considering careers in rehabilitation sciences are still able to receive valuable, hands-on career training thanks to innovative telehealth methods. Purdue University’s Department of Health and Kinesiology has integrated telehealth communication strategies into courses that offer evidence-based exercise plans to older adults.

When Jennifer Hall started graduate school, she hadn’t planned on pursuing a career in education. Now, stepping into her classroom at Purdue University is the most energizing part of her week.

Randy Roberts, professor of history at Purdue, has been selected as a finalist for the prestigious Robert Foster Cherry Award for Great Teaching. Author of more than 20 nonfiction books, consultant or on-screen expert for more than 50 documentaries and professor for more than 30 years, it would be difficult to underestimate the number of people who have learned something from Randy Roberts.

“I think history is endlessly relevant, and the story of Muhammad Ali and Malcolm X shows that. I hope it helps people ask why we see the same issues continuing to cycle through our history,” said Roberts, Distinguished Professor of History and 150th Anniversary Professor.

When life started to look different during the COVID-19 pandemic, Khushboo Jain saw the chance to pursue smarter solutions. As a junior finance major, Khushboo Jain planned to find an internship for the summer before her senior year. The already difficult process was made more challenging when the COVID-19 pandemic shifted the way people were working and studying.

Women’s sports receive the same amount of news coverage as they did in the 1980s, according to a study on three decades of sports reporting. When women receive airtime, the coverage is lower in technical quality and production value when compared with coverage of men’s sports, the study finds. Even when social and digital media are taken into account, women athletes remain at the periphery of sports reporting.

“Over the past 30 years, we have not seen meaningful change in the amount of coverage women athletes receive,” said Cheryl Cooky, a professor of interdisciplinary studies at Purdue University. When women's sports, which receive the same amount of news coverage as they did in the 1980s, are given airtime, the coverage is lower in technical quality and production value when compared with coverage of men’s sports, the study finds. Even when social and digital media are taken into account, women athletes remain at the periphery of sports reporting.

“We can control our process of getting back up when we get knocked down.” An advanced doctoral candidate who models grit both on and off campus, Patrick exemplifies the ways a growth mindset can lead to lifelong well-being and success.

It is hard to hear Zenephia Evans speak without becoming caught up in her motivating, positive energy. Proactive and innovative, Evans is always thinking about how she can improve the lives of those around her, and she shares that energy with everyone she meets. Students may be the heartbeat of Purdue University, but Zenephia Evans certainly lives and breathes the Boilermaker spirit.