Christy McCarter | Writer & Content Creation

Fast Company chooses Purdue University as a ‘Brand That Matters’ for second year in a row

For the second year in a row, Purdue University is the only university selected by Fast Company as one of its “Brands That Matter,” a list honoring companies and organizations for communicating their brand’s mission and ideals with intention and authenticity. One of only 13 two-time honorees, Purdue shares this year’s honor with internationally recognized brands like Nike, and Fender.

Innovation at all levels: Purdue’s best in marketing

The only university chosen as a Fast Company Magazine “Brand That Matters” and the first and only university selected to speak at Google Marketing Live 2022, Purdue University is making waves for more than providing a transformative, accessible education. The Purdue Marketing and Communications team, with Ethan Braden, executive vice president and chief marketing and communications officer for Purdue University and Purdue Global, strives to share the world-changing work of the Purdue community through methods just as impressive as the work itself, efforts earning over 1 million followers across its digital platforms and more YouTube views in both 2020 and 2021 than five peers combined.

When veterinary and human sciences collaborate, cancer patients of all species benefit

Dakota, a 4-year-old French bulldog from Justin, Texas, has pushed the boundaries of what it means to be humanity’s best friend. She developed a glioma, a form of brain tumor that is particularly dangerous to both canines and humans. By working with veterinary scientists at Purdue University, Dakota received treatment for her cancer while also contributing to cancer research that may benefit both humans and canines.

Purdue only university in Fast Company Magazine's inaugural list of ‘Brands That Matter’

Purdue University has been named one of Fast Company’s “Brands That Matter,” a list honoring companies and organizations that give people compelling reasons to care about them, offer inspiration for others to buy in, and authentically communicate their mission and ideals, according to Fast Company editors, who judged each brand on relevancy, cultural impact, ingenuity and business impact.

An American legacy with Boilermaker roots

During the early stages of the American civil rights movement and well before the landmark Brown v. Board of Education decision, sisters Winifred and Frieda Parker were leading the effort to integrate student housing on Purdue’s campus and across Indiana. “Like Neil Armstrong or Amelia Earhart, Winifred and Frieda Parker are heroic Purdue icons, and it’s my hope that these facilities and the exhibits within them will help amplify their role in the American story,” says Renee Thomas, Purdue’s associate vice provost for diversity and inclusion.

What goes up should come down: Spacecraft deorbiting device developed at Purdue ready for upcoming test launch

A drag sail developed at Purdue University to pull launch vehicles in space back to Earth is scheduled to undergo a test launch on Thursday (Sept. 2). The mission, set to take off from Vandenberg Space Force Base in California, will evaluate how well the prototype helps its vehicle deorbit from space after mission completion. A livestream of the launch will be available through Everyday Astronaut.

From chalkboards to the silver screen: Purdue professor's teaching extends beyond the classroom

Randy Roberts, professor of history at Purdue, has been selected as a finalist for the prestigious Robert Foster Cherry Award for Great Teaching. Author of more than 20 nonfiction books, consultant or on-screen expert for more than 50 documentaries and professor for more than 30 years, it would be difficult to underestimate the number of people who have learned something from Randy Roberts.

Overlooking her shot: Women’s sports need an assist as coverage remains the same as 30 years ago

“Over the past 30 years, we have not seen meaningful change in the amount of coverage women athletes receive,” said Cheryl Cooky, a professor of interdisciplinary studies at Purdue University. When women's sports, which receive the same amount of news coverage as they did in the 1980s, are given airtime, the coverage is lower in technical quality and production value when compared with coverage of men’s sports, the study finds. Even when social and digital media are taken into account, women athletes remain at the periphery of sports reporting.
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